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TOP-ARTICLE Business Development & Innovation

Rocky Road

IPTV Providers in Need of a Sophisticated Marketing Concept for Market Success

Dr. Peter Krüssel, Moritz Hoyer
IPTV stands for soaring expectations of new markets and revenue potential, turnover stabilizations, and an end to the price erosions in the classical fixed network busi-ness. But many have come crashing back to earth since the market introduction of products in this sector. What is to be done when the product does not sell itself? A marketing concept designed for the long haul determines the decisive parameters.
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NEW ARTICLE

Mathias Hoder, Thomas Schulze

TETRA Requires Early Planning for Services

Concentration on the infrastructure obstructs the view...
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Dr. Kai Grunert, Stephan Schäfer

Mixing Old and New to Ach...

Fast growth with hybrid access technologies
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Dr. Wolfgang Knospe, Peter Krah, Riadh Marrakchi

Growth - at Any Cost?

About the importance of realistic technology assessment...
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Clemens Aumann, Renate Zmrzla, Rolf Kuppler

Keeping the Passion Alive

The ups and downs of long-term customer relationships
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Annette von Butler, Joachim Lang

Focus on Growth Curves

How “Total Workforce Management” can be usedto achi...
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Dr. Fred Luks

Growth - A Model of Limit...


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