TOP-ARTICLE Business Development & Innovation
Rocky Road
IPTV Providers in Need of a Sophisticated Marketing Concept for Market Success
Dr. Peter Krüssel, Moritz Hoyer
IPTV stands for soaring expectations of new markets and revenue potential, turnover stabilizations, and an end to the price erosions in the classical fixed network busi-ness. But many have come crashing back to earth since the market introduction of products in this sector. What is to be done when the product does not sell itself? A marketing concept designed for the long haul determines the decisive parameters.
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NEW ARTICLE
Mathias Hoder, Thomas Schulze
TETRA Requires Early Planning for Services
Concentration on the infrastructure obstructs the view...
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Dr. Kai Grunert, Stephan Schäfer
Mixing Old and New to Ach...
Fast growth with hybrid access technologies
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Dr. Wolfgang Knospe, Peter Krah, Riadh Marrakchi
Growth - at Any Cost?
About the importance of realistic technology assessment...
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Clemens Aumann, Renate Zmrzla, Rolf Kuppler
Keeping the Passion Alive
The ups and downs of long-term customer relationships
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Annette von Butler, Joachim Lang
Focus on Growth Curves
How “Total Workforce Management” can be usedto achi...
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