The short-term benefits will deliver tangible results sooner ­rather than the long-term ones. However, it is equally important for managers to note that the resolution of the cost allocation ­challenge goes beyond these “quick wins” down to the very core of how a company is managed. And of course, ­changing the core is a task that will not be achieved in a matter of days alone. ­Nevertheless, as more mature industries and leading ­international telecommunications players are showing us, there are not many other viable options available.