Alexander Luyken
Alexander Luyken works as a management consultant on the Global Competence Team CRM, Sales & Service. After earning his degree in business administration at the University of Potsdam and the University of St. Gallen with a focus on marketing and innovation management, he wrote his final thesis on the topic “CRM 2010 and Beyond – Opportunities and Challenges for Telecommunications Service Providers on High-performance Markets”. He has been involved as an expert and project manager in both domestic and international CRM projects related to the topics telco CRM, service strategy, service differentiation, CRM sales, campaign management, and customer experience management since 2007.
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Patrick Eberwein
Patrick Eberwein is a management consultant in the Competence Practice Operations and Performance. After graduating with a degree in international business administration from the University of Applied Sciences of Bonn with a focus on corporate consulting and corporate development, he wrote his final thesis on the topic, “CRM for Automotive Suppliers in OEM Business and in Parts Trade”. He has been a member of the internationally active Global Competence Team CRM, Sales & Service since July 2007. He is an expert for the topics lead management, contact management, and customer experience management.
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