Detecon: In your opinion, what happens after successful transformation?
J. Döring: Immediately after successful completion of the transformation, our experience was that three new challenges appeared:
> securing the long-term survival of the implemented topics,
> returning the entire organization to normal as quickly as possible,
> ensuring that all those involved appreciated that a chain of transformation had been put into action. Successful transformation places the organization in a better competitive situation which- sooner or later - will result in a new challenge. And then the next transformation will be necessary.
Detecon: What advice would you give companies facing a major transformation?
J. Döring: From my point of view the three most important success factors are:
> the strategic direction and the personal engagement of each and every responsible manager is a prerequisite,
> the transformation should be set up and implemented as a project,
> all employees must be involved.
The questions were asked by Jan Stenger, Head of High Tech Industries, and
Beate Hofferbert-Junge, Head of Program Management & Transformation.
Published in DMR 03/2005