)
CR strategy can consequently be a complement to shareholder value within the sense of sustainable economic activities against the setting of the economic crisis. As the Good Company Ranking 2009 clearly indicates, a business strategy in harmony with the CR strategy is an important factor for the survival of companies during an economic crisis.
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1 http://www.edelman.com/trust/2009
3 PRI: Principles for Responsible Investment – an investor initiative in partnership with UNEP Finance Initiative and the UN Global Compact, http://www.unpri.org/.
4 ESG: Environmental, Social and Governance issues.
5 Manager Magazin, 05/2009, Issue39
6 A nalogous to the Linnemüller/Haubold Detecon opinion paper “Mobile Money Transfer – Why Mobile Money Transfer Is More Than Just A nother Service” [2009].
Published in DMR 03/2009
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