Besides the general orientation function, the measurement of results from the cultural transformation also requires the definition of a clearly understandable target model. Experience proves that modeling from various perspectives can be helpful, especially if the modeling itself takes the form of a dialog with the organization.

The following points are an aid in describing a target model from the company viewpoint:

• Employees display and model the values in their daily lives through their personal working methods and procedures, the way they make decisions, their contributions to the values, and in their dealings with others.

• Corporate values help every employee to set the appropriate priorities in the course of his/her daily work.

• Values are the guideposts for decisions which must be made if the values and the statements of values have been determined and agreed through cooperation.

• Reward systems are structured in such a way that employees who have internalized the values and who are loyal to the company are rewarded accordingly.

• The goals of the company have been set on the basis of the identified values.

• The acceptance of the values and the resulting behavior are a subject of regular feedback about performance.

• Employees who behave in congruence with corporate values are hired and developed further.

Only the active participation of all of the members of the company secures a genuine, common culture based on values throughout the company. Employees stand behind the efforts required by the transformation if the following factors are taken into consideration. This verifiably brings about a “return on the investment for the cultural transformation“ many times over.

The description of a target model from the employees‘ perspective is supported by these statements:

• They have reason to believe that they are truly valued as “co-workers“.

• They believe that they are treated fairly in all aspects of their employment.

• They understand what their company‘s products do to increase value for its customers and discover the significance of this.

• They understand how their work contributes to an increase in value for their customers.

• They have a general understanding of how turnover, costs, and profit for their company are related to one another.