• They have a fundamental understanding of the competitive situation and the relative position of their company within the competitive environment and the reasons for this position.

• They are proactively supported as they strive to act with the aim of increasing value and remain valuable for their company by:

- Continually developing their knowledge and skills;

- Developing their competence in problem-solving, ability to make decisions, planning competence, and creative capabilities;

- Applying these skills to improve the effectiveness of the work processes, the organization, and the company.

• The efforts put into the transformation are aimed at the increase in value which the company shares with all of the interest groups: customers, shareholders, employees, society/community, and the environment.

Consideration of the above-mentioned basic attitudes and the creation of target images and the striving for their correct realization lays the groundwork for sustained growth and profitability of a company. The bottom line is that corporate culture is a strategic success factor for the company‘s success and a differentiation criterion when every employee acts in “conformity with values“ as an ambassador of the company and management keeps the company values in mind when making decisions.