TOP-ARTICLE CRM, Sales & Service
The End of the “Watering Can Principle”
Every customer receives the service he deserves
Andreas Penkert, Carsten Schulz, Tobias Kares
Nowadays companies can‘t offer every customer equal, best possible service quality, this would be neither economically nor appropriate. Integrated formulation for customer equity calculation serve as a basis for individualized and differentiated Customer Services.
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NEW ARTICLE CRM, Sales & Service
Alexander Luyken, Patrick Eberwein
Ice the Cake
Differentiation Through Systematic Customer Experience...
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Dr. Andreas Amann, Dr. Olivier Coutand,
Sealing the Revenue Pipes
Improving the Efficiency of Revenue Assurance Operations
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ARCHIVE CRM, Sales & Service
Armin Fischer, Joerg Borowski, Michael Fritsch
Get connected!
Opportunities for Operators in the converging Gaming and Telco markets
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Christian Frefel, Dr. Laura Georg
Safety First
Information Security as Means to Position Banks on the Market
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Andreas Penkert, Carsten Schulz, Tobias Kress
Excellently networked instead of merely connected
Consolidation Scenarios unleash efficiency potential in Customer Service
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Dr. Andreas Lucco, Peter Tüscher
“Thank you for having been our customer!”
The art of actively say good-bye to customers
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