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TOP-ARTICLE Customer Relationship Management

Keeping the Passion Alive

The ups and downs of long-term customer relationships

Clemens Aumann, Renate Zmrzla, Rolf Kuppler
Lots of companies are almost perfect when it comes to acquiring new customers – but how do I continue to grow with them once they’ve been acquired?
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NEW ARTICLE Customer Relationship Management

Christian Jost, Joachim Hauk

Checking Out the Service


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Alexander Meissner, Christoph Behrendt,

Perfect Curves

Telecommunications companies are using market-oriented...
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Jochen Hornung

Diagnosis: Customer Value...

Consulting Challenges in the Automotive Industry
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Frank Arndt, Steffen Scheller

The Art of Combination

Semantics deliver added value to Business Intelligence...
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ARCHIVE Customer Relationship Management

How to get more satisfaction – for the customer

Customer centric processes provide the competitive edge
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Christian Jost, Frank Faust

Staying one step ahead

Customer communication tailored to suit and benefit the customer
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Christian Jost, Joachim Hauk

Paving the way to customer centricity

CRM Strategy – Directions for a customer-driven service provider
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