TOP-ARTICLE Product Lifecycle Management

Speed Zones

How to find the ideal balance between “Fast” and “Right” in product lifecycle management

Chin-Gi Hong, Dr. Julius D. Golovatchev, Sergei Holmeckis
“Fast” does not necessarily mean “good”. Reducing the high flop rates for innovations and increasing the outlook for market success requires a delicate balance between time-to-market and fit-to-market. While stepping on the accelerator is really necessary in some phases, at other times it is important to slow down and allow diligence to have the right of way.
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NEW ARTICLE Product Lifecycle Management

Christine Klein, Nicole Panchyrs, Philipp

Mayflies and Legends

Differentiation of organizational structures and proces...
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