TOP-ARTICLE Marketing & Sales Strategies
Diversity Killed the Cat
Product Differentiation does not Always Achieve the Desired Revenue Growth
Jawahar Sajjad, Kathrin Hahne
Operators focused on boosting revenues by going ‘diverse’ are in the danger of failing to keep track of their revenue streams. In such a scenario,revenue assurunce becomes more important than ever before.
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ARCHIVE Marketing & Sales Strategies
Dr. Andreas Lucco, Peter Tüscher, Simone Kansy
On Your Way to Service Excellence
Mastering the balancing act between reduction of complexity and individualization
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André Deuker, Clemens Aumann, Dr. Andreas Albers, Hannes Duschinski
‘Tis More Blessed to Receive than to Search
Why we will turn our interaction over to smart agents
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Claudia Skrobol
What Am I – And If So, How Many?
Corporate Project Identity as a Balance Between Unity and Diversity in the Project
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Andreas Meider, Jörg Recktenwald, Patrick Eberwein, Torsten Oppel
Connection Established
Always Connected Cars Link Customers en route
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Dr. Britta Cornelius, Dr. Christian Kleinhans, Dr. Mike Radmacher
Always On
How Retailers can Exploit the Many Different Opportunities of the Mobile Internet
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Aliza Gutman, Yasmin Narielvala
Social Change 2032
How next generation payments will allow social movements to flourish
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Bianca Feldhoff, Jens Linnow, Klaus Newen
Top or Flop?
Successfully identifying and taking advantage of hypes
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