TOP-ARTICLE Marketing & Sales Strategies
Customer, take control!
The participative web facilitates new models of work division in both innovation and production
Arkadiusz Skiba, Miriam Mertens, Rolf Kuppler
Services such as Blogs, Wikies, Flickr and MySpace are having an almost revolutionary effect on social norms. People are getting actively involved in the Internet and are willing to reveal a surprisingly large amount about themselves in order to be part of it. Companies that come to grips with this situation can benefit from various new types of interaction with the customer along the value chain.
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NEW ARTICLE Marketing & Sales Strategies
Jan Henning Kock, Jörg Hermes
Web 2.0 Reloaded
Consumerization is finally pushing social software into...
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Dr. Peter Krüssel, Moritz Hoyer
Rocky Road
IPTV Providers in Need of a Sophisticated Marketing Con...
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Clemens Aumann, Renate Zmrzla, Rolf Kuppler
Keeping the Passion Alive
The ups and downs of long-term customer relationships
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ARCHIVE Marketing & Sales Strategies
Daniel dos Reis
The second generation of MVNOs and mobile services
Survival strategies for established carriers
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Jens Loosen, Lars Theobaldt
LivIng CiTies: Using ICT to improve the quality of life in cities
An attractive business model for Telco 2.0?
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Erwin Weber, Stefan E. Muth
Tiered Services
Quality of Service as a win-win strategy for network operators and service providers
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